Chanel #5 Taps Brad Pitt to Expound on the Scent of a Woman

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Brad Pitt is breaking new ground as the first male spokesperson to ever represent its trademark Chanel No. 5 fragrance. Pitt follows a lineage of famous female beauties that have graced the company’s advertising campaigns over the years. They include Catherine Deneuve, Ali McGraw, Marilyn Monroe, Lauren Hutton and Nicole Kidman, to name a few. The understated video depicts a pensive Pitt with his black and white image juxtaposed next to a full color rendition of the classic fragrance.

According to the company, the alluring ads are designed to capture a sense of longing and the product is positioned as an object of desire from the male perspective. The video portrays Pitt, waxing poetic about desire expressed in a fragrance. The video was directed by Joe Wright, who is best known for his filming of “Anna Karenina”. The video and print campaign is supported by a microsite that chronicles the rich history of the company and its founder, Coco Chanel.

Word is that Mr. Pitt came out of the deal smelling like roses with a compensation package exceeding $7 million.  Chanel classic #5 fragrances have long perfected the art of mass marketing perfume without losing its exclusive allure to women throughout the world. The new ad is in keeping with Chanel’s advertising genre of weaving the celebrity’s persona into the product’s well- honed image exemplifying the epitome of elegance.    

The high end perfume industry is enjoying resurgence as women have flocked to luxury niche markets ranging from accessories and clothing to automobiles. Merchandizers have caught on as the trend in items that make women feel special is appealing to those who desire exclusive products that make them feel more feminine and self-expressive.

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10 Ways to tell if your Perfume is Authentic

Amazingly 10% of ‘designer’ fragrances are considered to be counterfeit. As a woman how do you protect your investment when purchasing your favorite perfume? The following is a list of 10 things to look for so you don’t get scammed when you make your next perfume purchase. 1. Labeling The label on your perfume bottle should be impeccable. It should be perfectly aligned on the bottle and not have any imperfections in the label itself or the printing. 2. Essential Oils Real fragrances are made with essential oils. These oils do not go rancid and can last in your perfume bottle for up to 5 years. The perfume should not look oily, feel oily nor should it have a skim of oil on the top wherein you have to shake the perfume bottle to mix the oils. 3. Bottling Designer perfumes are packaged in designer bottles which have no imperfections such as bubbles in the glass or moulding marks; lines in the glass where the two half were moulded together. If you see any of these imperfections in the bottling do not purchase it as it is a counterfeit. 4. The Packaging Inspect the outside of the perfume box. Make sure you check the spelling carefully on the entire box. You would be amazed at how the counterfeits make one small spelling error that can be hard to find. The packaging should also be made of quality cardboard and the coloring should be consistent all around the box. The cellophane wrapping should be tight against the box and not loose or bubbly. There should not be any glue or tape residue inside of the box. 5. The Fragrance Itself Essential oils are sweet smelling and never bitter or sour. If you smell any type of bitterness or sourness in the perfume it isn’t real and don’t buy it. 6. Consistency and Color All perfumes should be clear in color. There should be no appearance of oils or separation of oil and liquid or any darkness or cloudiness. 7. Barcodes If you notice that there are barcodes on the inside bottom of the box as well as the outside bottom of the box, don’t purchase it as it is a counterfeit. Barcodes should only be located on the outside bottom of the box. 8. Sales of Large Quantities If you notice someone on-line selling large quantities of ‘designer’ perfume you can bet that they are counterfeit. 9. Only buy from Reputable Sellers Online Many fragrances are sold on-line at reduced prices. This will be your best indicator that the perfume is not real. Be especially suspicious about bargain buys and of course any sale that is too good to be true is just that. If the perfume is being sold for half of the cost it should be sold for avoid the purchase. 10. Inscriptions on the Bottle An authentic bottle of perfume will always have inscribed on it the country where the perfume was produced, the date of production, expiration date and the composition of the product. If these are absent on the bottle it’s a counterfeit. Make sure you read the inscriptions carefully as counterfeiters will add an extra letter to a name or leave a letter out. Example: Cool Winter instead of Cool Water or Genzo instead of Kenzo.

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The World of Oriental Fragrances

There are several different perfume classifications that most, if not all products fit into in some way or another. While the style of each has somewhat changed over the last several years, the basic idea remains the same. One of the most popular styles of perfume is oriental. While the overall spectrum of oriental perfumes is broad, it can be broken down into several more specific classifications: floral oriental, soft oriental, vanilla oriental, spicy oriental, woody oriental, and fougere oriental. Floral Oriental Sweet and warm is often how the aroma of a floral oriental perfume is described. Many of these perfumes contain hints of gardenia, tuberose, or carnations. There are only a small handful of men’s fragrances that fall into this category, while most female fragrances are considered floral oriental. Soft Oriental Soft oriental perfumes are built on elements that revolve around spices, yet still give off a somewhat soft aroma. Incense and amber often come together in several of these unique combinations. The soft oriental perfume class is often considered one of the most ‘truly oriental’ of the four main classifications. Flower bases and spice scents are often the main ingredients in these perfumes as well. Vanilla Oriental The sweetest of oriental perfumes are generally classified into this category. Sweet elements like caramel, chocolate, honey, and of course vanilla are almost always considered a vanilla oriental perfume. They can also contain hints of wood, resins and flower aromas that work in synchronization with the sweeter odors to tone down the sweet aroma and give it more of a subtle smell. Spicy Oriental Elements that come from the foods we eat are often placed into the spicy oriental category. Common spices such as cinnamon, cloves, and nutmeg are often combined with the universal aromas of woods and resins. Woody Oriental For the perfumes that don’t have sweet or spice-based elements and have more of a natural aroma, there is the woody oriental category. Most of these perfumes use wooden elements like sandalwood, cedar, or vetiver to create their warm and smooth aromas. While these perfumes can also contain other elements from other categories, the dominant odors always come from natural wood ingredients. Fougere Oriental Several aromas like rosemary, lavender, coumarin and oak moss, often not found in other oriental perfumes are generally placed into this oriental category. There are only a few perfumes available, as this category is generally meant for male fragrances.

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